Health Communication A Multicultural Perspective [Paperback]

This volume is based upon a review of available literature and intervention experiences selected from modern and traditional societies. It is augmented by the lessons learned through the editors' experience in teaching courses on health communication and foundation of health behavior in graduate public health programs at several leading universities in the United States and abroad over two decades. Examples and implications are also drawn from extensive involvement in diverse health and health communication projects, such as the on-going community-based public health project in South Central Los Angeles sponsored by UCLA and the Kellogg Foundation.

This particular project is designed to develop health promotion communication interventions.

This volume is based upon a review of available literature and intervention experiences selected from modern and traditional societies. It is augmented by the lessons learned through the editors' experience in teaching courses on health communication and foundation of health behavior in graduate public health programs at several leading universities in the United States and abroad over two decades. Examples and implications are also drawn from extensive involvement in diverse health and health communication projects, such as the on-going community-based public health project in South Central Los Angeles sponsored by UCLA and the Kellogg Foundation.

This particular project is designed to develop health promotion communication interventions.

PART ONE: CONCEPTUAL FRAMEWORK
Changing Health Needs - Snehendu B Kar, Rina Alcalay with Shana Alex
The Imperative for a Multicultural Paradigm
The Emergence of a New Public Health Paradigm in the United States - Snehendu B Kar, Rina Alcalay with Shana Alex
The Evolution of Health Communication in the United States - Snehendu B Kar, Rina Alcalay with Shana Alex
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