Images of Strategy [Paperback]

Images of Strategy develops an innovative and multi-faceted approach to strategic management which will enable students to use and develop interesting and wide-ranging applications alongside some of the latest ideas and analysis.

• An innovative and multi-functional approach to strategic management.
• Approaches strategy from different viewpoints: functional, eg technology and systems management, marketing, accounting and HRM, and analytical, eg organization theory, game theory and knowledge management
• Helps students to analyse, integrate and apply the many competing functional elements of strategic choice in today's world.
• Includes case examples to illustrate the chapters.
• Provides further reading sections and student questions
• Written by a team of top management scholars with many years of successful MBA teaching experience.

Further lecturer resources and links, including case analyses and Power Point slides, are available at www.blackwellpublishing.com/cummings

Preface: Stephen Cummings, David Wilson and Robin Wensley.

1. Images of Strategy: Stephen Cummings and David Wilson.

2. Strategy as Ethos: Stephen Cummings.

3. Strategy as Organizing: Karen Legge.

4. Strategy as Intention and Anticipation: Robin Wensley.

5. Strategy as Orchestrating Knowledge: John McGee.

6. Strategy as Data + Sense Making: Bob Galliers and Sue Newell.

7. Strategy as Creativity: Chris Bilton, Stephen Cummings and David Wilson.

8. Strategy as Exploration and Interconnection: Duncan Angwin.

9. Strategy as Systems Thinking: John Brocklesby and Stephen Cummings.

10. Strategy as l3U