India by Design Colonial History and Cultural Display [Paperback]

India by Design: Colonial History and Cultural Displaymaps for the first time a series of historical eventsfrom the Raj in the mid-nineteenth century up to the present daythrough which India was made fashionable to Western audiences within the popular cultural arenas of the imperial metropole. Situated at the convergence of discussions in anthropology, art history, museum studies, and postcolonial criticism, this dynamic study investigates with vivid historical detail how Indian objects, bodies, images, and narratives circulated through metropolitan space and acquired meaning in an emergent nineteenth-century consumer economy. Through an examination of India as represented in department stores, museums, exhibitions, painting, and picture postcards of the era, the book carefully confronts the problems and politics of postcolonial display and offers an original and provocative account of the implications of colonial practices for visual production in our contemporary world.

Saloni Mathuris Assistant Professor of Art History at the University of California, Los Angeles.

Eschewing simple formulation of power's dependence on display, Saloni Mathur offers a brilliantly original disentangling of the anxious and involuted attempts to manage India as an 'aesthetic' project. Her account is rich in archival research, theoretically elegant, and exceptionally engrossing. With remarkable clarity, it opens colonial rule's 'cultural techniques' to a new set of illuminating questions.Christopher Pinney, author ofPhotos of the Gods: The Printed Image and Political Struggle in India

India by Designis an elegant and precise book, remarkable for its conciseness and clarity. Taking a transnational perspective and deftly engaging postcolonial theory, Mathur explores not only the representations but also the representational practices that shaped imperial, colonial, and postcolonial relations.Barbara Kirshenblatt-Gimbll(