Integrated Communications in the Postmodern Era [Hardcover]

This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global.1. Introduction: Integrated Communications in the Post Modern Age; Philip J. Kitchen and Ebru Uzunoglu 2. Integrated Marketing Communications: A Contextual Approach; Philip J. Kitchen and Marwa Tourky 3. Integrating Communication at Tourism Destinations: Meeting the Needs of Tourists; Enrique Ortega, Beatriz Rodr?guez , and Mar?a J. Such-Devesa 4. Webcare as an Integrative Tool for Customer Care, Reputation Management, and Online Marketing; Guda Van Noort, Lotte M. Willemsen, Peter Kerkhof and Joost W.M. Verhoeven 5. Stakeholder Engagement - Fad or the Real McCoy? The Attempt of IMC Paradigm Shift via Online Media; Klement Podnar and Uraa Golob 6. The Effects of Marketing Communications and Social Interactions Through Virtual Communities on Consumer-based Brand Equity; B. Zafer Erdogan and Tolga Torun 7. Corporate Social Responsibility (CSR) Communication: A Turkish Exemplar; Selin T?rkel and Aysun Akan 8. Fostering Interactivity through Responsiveness: The Case of Turkish Environmental Non-Profit Organization Websites; Sema Misci Kip and Ebru Uzunoglu 9. The Making of Gender and Culture in Commercials: Snickers Advertisements; Yesim Kaptan and Burcu ?ks?z 10. The Changing Paradigm of Public Relations in Turkey: From Past to Present; Serra G?rpe 11. Rethinking the Role of 'The Idea' in Integrated Communications; P?nar Umul ?nsal, Burcu Yaman, Burak Amirak, and Ser?in Sun ?peke?enPhilip J. Kitchen is Research Professor of Marketing at the ESC Rennes School of Business, France. His research interests lie in the fields of marketing and corporate communications, marketing theory, and applications of marketing as seen from a consumer as comparedl“g