Internationalization, Innovation and Sustainability of MNCs in Latin America [Hardcover]

Presents research findings and theoretical developments in the International Business field, with special emphasis on the issues of internationalization, innovation and sustainability in Latin America.Introduction 1. Maintaining a Global Competitive Advantage: Sustainable Tourism in a World Heritage Site in Peru; James Patrick Johnson and Ronald Rivas 2. Foreign Direct Investment in the Water Sector in Latin America; Frederico Araujo Turolla 3. Absorptive Capacity in Franchising System: Empirical and Comparative Dimensions from Brazil; Rogerio Stival Morgado and Afonso Fleury 4. Brazilian Franchising Networks: Degree of Internationalization and Current Status; Livia Lopes Barakat, Sherban Leonardo Cretoiu and Mayara Ximenes Dalbem 5. Private Equity Investments in Emerging Markets, National Governance and Geographic Distance: The Case of Latin America, 1996-2009; Santiago Mingo, Francisco Morales and Marc Junkunc 6. The Internationalization of Brazilian Fast-Food Chains: A Marketing Failure?; Gilberto Figueira da Silva, Angela da Rocha and Henrique Pacheco 7. Challenges in Strategy and Management of Multinational R&D Centers in Emerging Markets: Perspective from a German Headquarters in the Chemical Sector; Osmar Mitsuo Saito, Roberto Carlos Bernardes and Marcos Amatucci 8. Internationalization of Asian MNCs in Brazil: Factors and Motivations; Mario Henrique Ogasavara and Gilmar MasieroJames Patrick Johnson, Rollins College, USARonald Rivas, Canisius College, USAFrederico Araujo Turolla, ESPM/PMGI, BrazilRogerio Stival Morgado, Universidade de S?o Paulo, BrazilAfonso Fleury, Universidade de S?o Paulo, BrazilLivia Lopes Barakat, Funda??o Dom Cabral, BrazilSherban Leonardo Cretoiu, Funda??o Dom Cabral, BrazilMayara Ximenes Dalbem, Funda??o Dom Cabral, BrazilSantiago Mingo, Universidad Adolfo Ibanez, ChileFrancisco Morales, Universidad Adolfo Ibanez, ChileMarc Junkunc, University of Miami, USAGilberto Figueira da Silva, Pontifical Catholic University of Rio de Janeil£Z