Internet Retail Operations Integrating Theory and Practice for Managers [Hardcover]

The increasing popularity of online shopping makes Internet retailing a megatrend that cannot be ignored. The collaboration of two co-authors bringing academic rigor and broad consulting experience into the mix, Internet Retail Operations: Integrating Theory and Practice for Managers offers enduring insights on operational issues and principles for the management of internet supply chains.

Covering a range of emerging issues supported by a variety of case studies, the book details the evolution of information technologys role in retail supply chain networks, its impact on supply chain networks, and how this has changed service operations. It addresses information technology in relation to service and retail industries, then explores how supply chain dynamics impact traditional service and retail delivery, the costs involved, and customer satisfaction and loyalty. It includes tables, vignettes, and graphs that make the content practical and relevant.

As you will learn, many attempts at internet retail do not succeed, some because they fail to appreciate the fundamentals, others may have simply been ahead of their time. Many years of experimentation and growth lie ahead. Drawing equally on theory, research results, and real-world experience, the book provides strategies for overcoming the challenges of building operations capability in the evolving world of Internet retailing.

Internet Retailing: From Experimentation to Execution
Lessons of the Last Bubble
The Unfolding Story

The World Wide Web and Information Technology
What Do We Mean by the Internet?
Technological Advances in the World Wide Web That Enabled the Commercial Adoption of the Internet
Internet Business Models: A Framework
Characterizing Internet Retailing Models
The Role of Merchandise, Services, Promotilª