WINNER of the 2015 ICA Outstanding Book Award This path-breaking book explores how solidarity towards vulnerable others is performed in our media environment. It argues that stories where famine is described through our own experience of dieting or or where solidarity with Africa translates into wearing a cool armband tell us about much more than the cause that they attempt to communicate. They tell us something about the ways in which we imagine the world outside ourselves.
By showing historical change in Amnesty International and Oxfam appeals, in the Live Aid and Live 8 concerts, in the advocacy of Audrey Hepburn and Angelina Jolie as well as in earthquake news on the BBC, this far-reaching book shows how solidarity has today come to be not about conviction but choice, not vision but lifestyle, not others but ourselves – turning us into the ironic spectators of other people’s suffering.
Figures viii
Acknowledgements ix
1 Solidarity and Spectatorship 1
Introduction: 'Find your Feeling' 1
Th e instrumentalization of humanitarianism 5
Solidarity without 'grand narratives' 9
The technologization of communication 15
The ethics of objectivity 21
Conclusion: on this book 24
2 The Humanitarian Imaginary 26
Introduction: communicating vulnerability 26
The theatricality of humanitarianism 27
Critiques of the theatricality of humanitarianism 36
The humanitarian imaginary 43
Conclusion: on the performances of the imaginary 52
3 Appeals 54
Introduction: the paradox of appeals 54
The crisis lc{