Digital @ Scale The Playbook You Need to Transform Your Company [Hardcover]

Value in the next phase of the digital era will go to those companies that don't just try digital but also scale it. Digital@Scale examines what it takes for companies to break through the gravitational pull of their legacy organizations and capture the full value of digital. Digging into more than fifty detailed case studies and years of McKinsey experience and data, the authors, along with a group of expert contributors, show how companies can move beyond incremental change to transform the business where the greatest value is generated—at its core. The authors provide practical insights into the three pillars of digital transformations that successfully scale: reinventing the business model, building out a business architecture from the customer back into the organization, and establishing an 'amoeba' IT and organizational foundation that learns and evolves. This is the ideal guide for all leaders who recognize the power and promise of a digital transformation.

Preamble: Thinking Digital ix

1 Digital Is Changing Our World, Quickly and Irreversibly 1

1.1 What Is a Digital Transformation? 1

1.2 Established Market Definitions Don’t Apply Anymore 7

1.3 The Pace of Change Is Increasing Exponentially 11

1.4 Those Who Turn a Blind Eye to Digital Risk Failure and Extinction 13

2 Digitization Requires Fundamental Renewal: Digital@Scale 15

2.1 Why? Things Are Going Well, So Why Do We Need to Change? 16

2.2 What? What Does Digitization Mean for My Company, and What Priorities Are Derived? 20

2.3 How? How Do I Manage the Tasks Resulting from a Digital Transformation? 22

2.4 Cargo Cults Don’t WorklS—