Luxury Strategy in Action [Hardcover]

Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.The evolution of the luxury market: stairway to heaven? Luxury Business: Multinational Organizations and Global Specializations Finance Survival Guide: Value Creation and Pi?a Coladas The PIER framework of Luxury Innovation Retailing in the luxury industry Internet, Social Media and Luxury Strategy Branding Principles in the Luxury Industry Brand Extensions in the Luxury Industry Sustainable Development in the Luxury Industry: Beyond the Apparent Oxymoron

'The Luxury Industry has dramatically changed over the last 10 years, becoming significantly more complex. Luxury Strategy in Action is a compilation of practical, clear and effective tools to manage luxury goods and services in the 21st century. Written

by leading professionals, this book enables the reader to overcome many preconceived ideas and go straight to the heart of the subject. This book should be essential reading for professionals, students and anyone who loves Luxury and Fashion.' Richard Mille, founder and CEO of Richard Mille

'What is racing if not an extreme form of luxury? Very few people in the world can indulge in such an activity. Racing is to the automotive world the equivalent of the ultimate luxury item: for a few select, privileged individuals indulging themselves. The extreme technology, the vivid images, the speed and loud sounds all contribute to make racing the ultimate automotive experience, and after all aren't ultimate experiences what luxury is all about? I invite you to take the extraordinary race in luxury management provided by Luxury Strategy in Action.' Amato Ferrari, owner of AF Corse four times FlÓ$