Strength through Joy Consumerism and Mass Tourism in the Third Reich [Paperback]

This book was the first on the giant Nazi leisure and tourism agency, Strength through Joy (KdF).This is the first book on the giant Nazi leisure and tourism agency, Strength through Joy (KdF). KdF's low cost cultural events, factory beautification programs, organized sports, and, especially, mass tourism became the primary means by which the Nazi regime mitigated the tension between the investment in rearmament and German consumers' desire for a higher standard of living. Strength through Joy mitigated the sacrifices of the present while its programs present visions of a prosperous future once living space was acquired. As an agency open to racially acceptable Germans only, it segregated the regime's victims from the Nazi racial community. This is the first book on the giant Nazi leisure and tourism agency, Strength through Joy (KdF). KdF's low cost cultural events, factory beautification programs, organized sports, and, especially, mass tourism became the primary means by which the Nazi regime mitigated the tension between the investment in rearmament and German consumers' desire for a higher standard of living. Strength through Joy mitigated the sacrifices of the present while its programs present visions of a prosperous future once living space was acquired. As an agency open to racially acceptable Germans only, it segregated the regime's victims from the Nazi racial community. The giant Nazi leisure and tourism agency, Strength through Joy (KdF)'s low cost cultural events, factory beautification programs, organized sports, and, especially, mass tourism mitigated the tension between the Nazi regime's investment in rearmament and German consumers' desire for a higher standard of living. Shelley Baranowski reveals how Strength through Joy de-emphasized the sacrifices of the present while its programs presented visions of a prosperous future--that would materialize as soon as living space was acquired. As an agency open to racially acceptable Germans onlì