Sustainability Strategies When Does it Pay to be Green [Hardcover]

By analysing the rationales for sustainability strategies, this book addresses a timely question for managers, academics and MBAs: 'when does it pay to be green?' Based on solid theoretical foundations and empirical research, it clarifies the elements involved in the formation and evaluation of sustainability strategies in firms.PREFACE ACKNOWLEDGEMENTS PART I - FUNDAMENTALS 1 - WHEN DOES IT PAY TO BE GREEN? 2 - WHAT ARE SUSTAINABILITY STRATEGIES? PART II - COMPETITIVE ENVIRONMENTALISM 3 - ECO-EFFICIENCY 4 - BEYOND COMPLIANCE LEADERSHIP 5 - ECO-BRANDING 6 - ENVIRONMENTAL COST LEADERSHIP PART III - BEYOND COMPETITION 7 - SUSTAINABLE VALUE INNOVATION 8 - SUSTAINABILITY STRATEGIES AND BEYOND

'Very useful for managers and investors looking to prioritise environmental projects based on solid management principles.' - Ethical Corporation Magazine

'This book presents a clear and comprehensive analysis of the business challenge of using environmentalism as a source of competitive advantage. Orsato has made a sophisticated contribution to our understanding of the strengths and limitations of sustainable business strategies. It can be read with profit by both managers and scholars who want to better understand the dynamics of corporate environmentalism'. - David Vogel, University of California, Berkeley, US.

'Why is this book so good? First, it is wonderful reading - it reads like a novel. Second, it doesn't try to change my beliefs or attitude. Instead, it provides me with useful tools to formulate and realise a sustainable strategy of my own. Third, there is a lot of experience in it. You know what Bismarck said? 'There is no experience like someone else's'. You bet he was right. I am certainly suggesting it to some of my managers'. - Ton Doesburg, CEO Alliander, Germany.

'Corporate environmentalism is not philanthropy but an indispensable new approach to the business model. How do we make it pay? Read this imporlÃ)