Leaders and executives, our primary audience for this work, contrary to conventional wisdom, are not paid to take action. They are paid to achieve results. The false notion that leaders have to prove themselves by having all the answers and constantly managing creates delay, diversion, and even disasteroften wresting defeat from the jaws of victory. In business, entertainment, and athletics, stars are often over-coached on the notion that inaction or minimal action is wrong. We've discovered, by watching over 250 organizations, that the language not the behavior, the influence not the directive, and question not the answer, are often the best routes to results and profit. Herein, we present the techniques and artistry for the proper communication at the proper timethe language of success