Vodka How a Colorless, Odorless, Flavorless Spirit Conquered America [Hardcover]

Fascinating ... the finished product goes down nice and smooth, providing great insight into the vodka industry in its current state. Publishers WeeklyMake mine a double! Ill be reading Vodka more than once, and I dont understand how Colorless, Odorless, Flavorless got into the subtitle of this vivid, pungent, and savory book.P. J. ORourkeFantastic. Victorino Matus has written one of the most interesting books of the year. Vodka is a great story, and he tells it perfectly. I got so absorbed, I missed cocktail hour. Buy three copies.Tucker CarlsonAn excellent book on a spirit remarkable for being unremarkable, Vodka is a brilliant social history, an incisive study of business and marketing, and a lot of fun to read.Michael Ruhlman, New York Timesbestselling and James Beard and IACP Awardwinning author of The Soul of a Chef, The French Laundry Cookbook (with Thomas Keller), Charcuterie, and Ruhlman's Twenty.Vodka made me laugh, learn, think, and savor the journey. On every page, I thought: I want one now. Put this great book on its own shelf with a tall bottle of vodka next to it. Youll love it.Larry Miller, actor, comedian, and host of This Week with Larry MillerMatuss book is anything but bland. He guides us through the history of how this colorless drink became the most popular tipple in America by mixing a cocktail of anthropological insight and reportorial legwork, dashed with a perfect measure of tongue-in-cheek wit.Max Watman, author of Harvest and Chasing the White DogWith a business writers acumen, Victorino Matus carefully brings the cloudy world of the international vodka industry into focus. Both millionaire distillers and mom-and-pop operations invite him inside their world, where he explores super premiums, celebrity endorsements, the flavor craze, and the seamier side of the industry. Part history lesson and part marketing examination, Vodka will make you think twice the next time you look at a bottle of it.Kevin C. Fitzpatlƒ*