Advertising and Consumer Citizenship Gender, Images and Rights [Paperback]

Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of:
* Sex
* Class
* Race.
It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenshipwill be essential reading for all those interested in the study of consumption, citizenship and gender.