Contagious Metaphor [Hardcover]

The metaphor of contagion pervades critical discourse across the humanities, the medical sciences, and the social sciences. It appears in such terms as 'social contagion' in psychology, 'financial contagion' in economics, 'viral marketing' in business, and even 'cultural contagion' in anthropology. In the twenty-first century, contagion, or 'thought contagion' has become a byword for creativity and a fundamental process by which knowledge and ideas are communicated and taken up, and resonates with Andr? Siegfried's observation that 'there is a striking parallel between the spreading of germs and the spreading of ideas'.

InContagious Metaphor, Peta Mitchell offers an innovative, interdisciplinary study of the metaphor of contagion and its relationship to the workings of language. Examining both metaphors of contagion and metaphorascontagion,Contagious Metaphorsuggests a framework through which the emergence and often epidemic-like reproduction of metaphor can be better understood.

Introduction \ 1. Contagious metaphor \ 2. Pestilence and poison winds: Literary contagions and the endurance of miasma theory \ 3. The French fin de si?cle and the birth of social contagion theory \ 4. The contagion of example \ 5. Infectious ideas: Dawkins, meme theory, and the politics of metaphor \ 6. Networks of contagion \ Bibliography \ Index

An innovative interdisciplinary exploration of metaphors of contagion in language and culture.