Digital Business Discourse [Paperback]

This book provides a timely and comprehensive snapshot of the current digital communication practices of today's organisations and workplaces, covering a wide spectrum of communication technologies, such as email, instant messaging, message boards, Twitter, corporate blogs, consumer reviews and mobile communication technologies.Foreword; Francesca Bargiela-Chiappini Introduction; Erika Darics PART I: NEW TECHNOLOGIES - NEW MODES OF COMMUNICATION 1. 'Don't Even Get Me Started&': Interactive Metadiscourse in Online Consumer Reviews; Camilla V?squez 2. Social CEOs: Tweeting as a Constitutive Form of Organizational Communication; Katerina Girginova 3. Utterance Chunking in Instant Messaging: A Resource for Interaction Management; Kris M. Markman 4. Some Linguistic and Pragmatic Aspects of Italian Business E-mail; Nives Lenassi PART II: NEW MODES OF COMMUNICATION - NEW CONVENTIONS 5. Doing Leadership in a Virtual Team: Analysing Addressing Devices Requests and Emoticons in a Leader's E-mail Messages; Karianne Skovholt 6. Swearing is E-business: Expletives in Instant Messaging in Hong Kong Workplace; Bernie C. N. Mak and Carmen Lee 7. Snuff Said! Conflicting Corporate and Employee interests in the Pursuit of a Tobacco Client; Kristy Beers F?gersten 8. Sheer Outrage: Negotiating Customer Dissatisfaction and Interactional Control in Corporate Blog; Valerie Creelman PART III: THEORETICAL AND METHODOLOGICAL APPROACHES TO DIGITAL BUSINESS DISCOURSE 9. What Did I Just Tweet?!: The Need to Address Digital Emotional Literacy in Corporate Communications; Steven A. Edelson, Phil Kim, Ron Scott, Julie Szendrey 10. Recovering the Human in the Network: Exploring Communicology as a Research Methodology in Digital Business Discourse; Craig T. Maier, David DeIuliis 11. Identification of Rhetorical Moves in Business E-mails Written by Indian Speakers of English; Mar?a Luisa Carri?-Pastor 12. Deconstruction-Analysis-Explanation: Contextualisation in professional digital discourse; Erika Dal“+