Employee Morale Driving Performance in Challenging Times [Hardcover]

Performance is the key outcome of high morale, and the reason why it should be taken so seriously: with research gathered from some of the world's largest employee opinion databases and best academic centres, the authors lay out the morale-performance connection.Introduction Chapter 1: What is Morale? Chapter 2: How Do Organizations Measure Morale? Chapter 3: Why Morale Is So Important: Introduction Why Morale Is So Important 1: Group Morale, Financial Performance and Organization Effectiveness Why Morale Is So Important 2: Individual Morale and Performance Why Morale Is So Important 3: Morale and Customer Satisfaction Why Morale Is So Important 4: Morale, Individual and Organizational Health Chapter 4: Case Study: Culture, Morale and Customer Satisfaction. Hilti Group, Liechtenstein Chapter 5: Creating& Maintaining the High Morale Organization Chapter 6: Current Trends, Issues and Myths in Employee Morale Chapter 7: Summary and Conclusions

'This book is timely. Many organizations worldwide are now mired in gloom and doom . Using morale as the center piece, Bowles and Cooper lay out, in an engaging, readable and practical way, the consequences, of high morale and how to measure, develop and maintain it. The material is current and the case examples are excellent. I would highly recommend it for managers, consultants and business school management professors.' - Ronald J Burke, Professor of Organizational Behavior, Schulich School of Business, York University, Toronto, Canada

'High employee morale facilitates superior performance in organizations. Therefore this relevant and readable book is highly recommended for all managers of people.' - Professor Greg Bamber, Director of Research, Department of Management, Monash University, Australia, and co-author of Up in the Air: How Airlines Can Improve Performance by Engaging their Employees, 2009

'Driving differential levels of employee morale is now seen by many as a prereql“&