Entrepreneurship in Context [Paperback]

Much research in entrepreneurship presents results as if they are universally and timelessly valid. Entrepreneurship in Contexttakes the opposite tack  it studies entrepreneurship as a context bound phenomenon. For entrepreneurship, the importance of context goes beyond gaining understanding and avoiding mistakes. The reciprocal influence exercised by the entrepreneurial venture and its corresponding context is at the very heart of the entrepreneur as an agent of change. The book addresses context in a narrow sense, i.e. a persons life situation and local, situational characteristics. It also deals with wider contexts such as social, industry, cultural, ethnic, sustainability-related, institutional, and historical contexts. The book studies the interconnectedness of all these various sub-contexts. It zooms in on the actions that entrepreneurs take to involve, engage, and influence their context and shows the changing and dynamic nature of context. It provides lessons for entrepreneurs about which contextual elements should be prioritized, engaged and sought out.

1. Introduction to Entrepreneurship in Context. Marco van Gelderen, Karen Verduyn & Enno Masurel  2. Some Reflections Concerning the Ethos and Ethics of Entrepreneurship.Frits Schipper  3. Rhythmanalyzing the emergence of The Republic of Tea. Karen Verduyn  4. Individualizing Entrepreneurship Education: Putting Each Student into Context. Marco van Gelderen  5. Contextualizing Entreprenurship in Administered Markets: New Entrants Stakeholder Mobilization and Legitimacy Generation in Dutch Healthcare. Eveline Stam-Hulsink & Wim Hulsink  6. Entrepreneurship for Environmentally Sustainable Design. Bart Bossink  7. Reducing Food Waste: An Opportunity for the Innovative Catering Entrepreneur. Gerry Kl£6