Inside Consumption Consumer Motives, Goals, and Desires [Hardcover]

Following on from The Why of Consumption,this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining phenomenon of human life and society, it addresses the effects of critical life events on consumption motives, and the sociological and intergenerational influences on consumer motives and preferences. Its cross-disciplinary approach brings together some of the leading scholars from diverse subject areas to examine the central question about consumption: why?.

Section 1: Introduction

1 Inside consumption: new insights on what we buy and consume

S. Ratneshwar and David Glen Mick

Section 2: Consumer Approach and Avoidance Behaviors

2 Promotion and prevention in consumer decision making: the state of the art and theoretical propositions

Michel Tuan Pham and E. Tory Higgins

3 Why and how consumers hope: motivated reasoning and the marketplace

Gustavo E. de Mello and Deborah J. MacInnis

4 Death, where is thy sting? Mortality and consumer motivation in the writings of Zygmunt Bauman

Darach Turley

Section 3: Rules, Variety, and Flexibility in Consumer Choice

5 Making consumption decisions by following personal rules

On Amir, Orly Lobel and Dan Ariely

6 Variety for the sake of variety? Diversification motives in consumer choice

Barbara E. Kahn and Rebecca K. Ratner

7 Consuming fashion as flexibility: metaphor, cultural moodlC%