Language Ideologies and Media Discourse Texts, Practices, Politics [Hardcover]

The study of language ideologies has become a key theme in sociolinguistics over the past decade. It is the study of the relationship between representations of language, on the one hand, and broader aesthetic, economic, moral and political concerns, on the other. Research into the particular role played by media discourse in the construction, reproduction and contestation of such ideologies has been?widely scattered - this book?brings together this emerging field.? It?considers how, in an era of global communication technologies, the media - by which we understand the press, radio, television, cinema, the internet and multimodal gaming - help to disseminate preferred uses of, and ideas about, language.?

The book is?tightly focussed on the relationship between language ideologies and media discourse, together with the methods and techniques required for the analysis of that relationship. It also places?emphasis on television and new-media texts,?incorporating and expanding upon recent theoretical insights into visual communication and multimodal discourse analysis.

International in scope, this book will also be of interest to students from a wide range of fields including linguistics (particularly sociolinguistics and linguistic anthropology), modern languages, education, media studies, communication studies and cultural theory.

Introduction1. Tommaso M. Milani & Sally Johnson (University of Leeds, UK)Part I: Standards and Standarisation in National and Global Contexts2. Metalinguistic discourse in and about the media: some recent trends in Greek and German prescriptivismSpiros Moschonas (University of Athens, Greece) & J?rgen Spitzm?ller (University of Zurich, Switzerland)3. Globalising standard Spanish: the promotion of 'panhispanism' in the Spanish press, Darren Paffey (University of Southampton, UK)4. Language games on Korean television: between globalization, nationalism and authority, Joseph Sung-Yul Park (National University of SingapolC{