Making Better Decisions introduces readers to some of the principal aspects of decision theory, and examines how these might lead us to make better decisions.
- Introduces readers to key aspects of decision theory and examines how they might help us make better decisions
- Presentation of material encourages readers to imagine a situation and make a decision or a judgment
- Offers a broad coverage of the subject including major insights from several sub-disciplines: microeconomic theory, decision theory, game theory, social choice, statistics, psychology, and philosophy
- Explains these insights informally in a language that has minimal mathematical notation or jargon, even when describing and interpreting mathematical theorems
- Critically assesses the theory presented within the text, as well as some of its critiques
- Includes a web resource for teachers and students
Preface viii
Acknowledgments x
1 Background 1
Suggested Reading 5
2 Judgment and Choice Biases 6
Introduction 6
Problems – Group A 9
Problems – Group B 12
Framing Effects 15
Brainstorming and Formal Models 20
Endowment Effect 22
Sunk Costs 27
Decision Trees 30
Representativeness Heuristic 34
Availability Heuristic 39
Anchoring 44
Mental Accounting 46
Dynamic Inconsistency 51
Exercises 53
3 Consuming Statistical Data 57
Introduction 57
Problems 58