Managing Green Issues [Hardcover]

Green issues have a large impact on how an organization is seen and huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This thoroughly updated practical book guides the modern organization on how to channel environmental issues to gain competitive advantage.PART 1: GREEN ISSUES The Rise of Environmental Consciousness The Impact of Green Issues on Organisations PART 2: THE CONTEXT OF GREEN ISSUES The Greening of Modern Democracies Stakeholders: Some Real Definitions The Role of the Media PART 3: PRACTICAL MANAGEMENT OF GREEN ISSUES Research Comes First Communications Mechanisms Who to Communicate With Third Party Advocacy Green Credentials Help in a Crisis PART 4: THE FUTURE Evaluation of Green Communications Green Issues and Marketing The Future of Green Issues Communication

'This book is an absolute must for anyone who wants to engage in a sensible dialogue with communities and their representatives. It is practical and easy to read and use. If developers want real results in a timely fashion then this book, and its new chapters on consultation, are essential reading.' - Martin Leyland, Managing Director, David Wilson Estates

'This book provides a fascinating insight into the process and pitfalls of engaging with third parties on environmental issues. Environmentally aware businesses like Thames Water have long realised the importance of understanding the needs of customers and the wider public when developing their business agenda. The use of independent and skilful third parties is undoubtedly a way increasing the effectiveness of this approach.' - Bill Alexander, Chief Executive, Thames Water Plc

'This analysis of green issues is as incisive as it is unsettling. Pointing out the contradictions of individual and corporate behaviour, he gives a compelling tour de force showing why so many companies fail to get to grips with green issues. But this booklsŒ