Media Convergence Handbook - Vol. 2 Firms and User Perspectives [Hardcover]

The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence.

Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.

Artur Lugmayr is A/Prof. at Curtin University, Australia, where he teaches and supervises students in visualization technologies, interactive media, media management, and digital humanities. Artur was Professor for digital media management at the Tampere Univ. of Technology (TUT), Finland 2009-2014 establishing the Entertainment and Media Management Lab. and the New Ambient Multimedia Lab. 2004-2009. Artur holds a Dr.-Techn. degree (Information Technology, TUT), and is pursuing his Dr.-Arts studies at Aalto Univ., Helsinki, Finland in motion pictures. He was visiting scientist in Singapore, Brisbane, Austria, Ghana; since 2000 raised/involved in 1.7+ MEUR funding; 170+ publications; 24+ invited keynotes; organised 8+ intern. conferences, edited 6+ books, and 12+ special issues, and held 27+ invited guest lectures. He  foundedlƒ/