Software Business Start-up Memories Key Decisions in Success Stories [Hardcover]

Describes the decisions that led to the success of 16 software companies. The decisions are illustrated in detail, providing entrepreneurs with insights into what it takes to make a decision that can change the future of a company.List of Tables List of Figures Acknowledgements Preface Author Information Introduction The Software Start-up Decision Model The Early-life Decision Model Theoretical Background Stages of Growth Influence of Venture Capital Success Factors in New Ventures and Products The Influence of the Entrepreneur Decision Making Lessons of Software Entrepreneurs AFAS Customer Participation Sessions Scoping and Focus Licensing Consultancy  Other Wrong Decisions Summary DBS Approaching Software Vendors  Changing Company Focus Extending Product Range Wrong Decisions Summary Noldus Information Technology  Don't Limit Yourself to the Start Niche Being Open to Inventions from Others Opening Offices Abroad Community Building Wrong Decisions Summary Exact Vision Cash Flow Technology Choices Focus on Marketing Overcoming Problems  Other Wrong Decisions Summary Stabiplan Market Emergence and Vision  Introduce a Lite Version Taking Over the Biggest Competitor Focus Redesigning the Software Other Wrong Decisions Summary Sofon Standard software  Internationally Applicable Affiliation with Complementary Products Other Wrong Decisions Summary GX Software Focus Partnering Strategy Communication Internationalization Other Wrong Decisions  Summary Pallas Athena Focusing on Case Management versus Workflow Management Becoming a Software Company Global Orientation  Product Acquisition and Product Integration Transforming the Company Structure Other Wrong Decisions Summary ORTEC Starting  Product Development Internationalization Other Wrong Decisions Summary E-office Starting with a Dream Company Structure Mobile Human Behaviour Consultancy Start using Google Products How to Make Decisions Wroló&