The British General Election of 1997 [Paperback]

The most authoritative study of a landmark British General Election - the fifteenth book in the renowned Nuffield series of election studies. This highly readable account covers all the salient features - the background, the campaign, the results and the consequences of Labour's victory. Based on close observation of party headquarters, it explores each party's strategic decisions and their implementation, showing how 1997 saw campaigning techniques at an altogether new level of sophistication. The battle in the media and the constituencies is analysed in detail. There is a mass of data and thorough statistical analysis of the campaign and results. Plates and cartoons entertainingly illustrate the campaign trail and recapture the drama of the election.List of Tables List of Illustrations List of Plates Preface The Transformation of British Politics: 1992-97 Conservatives in Disarray The Road to New Labour Liberal Democrats and Other Parties The Long Campaign Regaining Credit: The Opinion Polls Politics on the Air; Martin Harrison Newspapers Realigned; Margaret Scammell Candidates Old and New; Byron Criddle The Local Battle The Campaign Reconsidered: A Critical Election? Appendix 1: The Voting Statistics Appendix 2: Anatomy of a Landslide: The Results Analysed; John Curtice and Michael Steed Select Bibliography Index

'The British General Election of 1997, by David Butler and Denis Kavanagh, the latest contribution to one of the great oeuvres of British political science.' - Si?n Simon, Times Literary Supplement

'...By the late Fifties the Nuffield studies had become part of the election ritual and David Butler himself a national monument. Extraordinarily, he has now been doing this job for over fifty years...It is now evident that Butler's (and, since 1974, Dennis Kavanagh's work is irreplaceable: each volume includes things a political historian needs to know and can find nowhere else.' - London Review of Books

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