Raise Some Shellcritically and cleverly examines the origins, evolution, and impact of the Ninja Turtles phenomenon — from its beginning as a self-published black-and-white comic book in 1984, through its transformation into a worldwide transmedia phenomenon by the middle of the 1990s, and up to the sale of the property to Nickelodeon in 2009 and relaunch of the Turtles with new comics, cartoons, and a big-budget Hollywood film. With the eye of contemporary cultural studies and the voice of a true lifelong Turtles fan, Rosenbaum argues that the Turtles’ continuing success isn’t mere nostalgia, but rather the result of characters, and a franchise, that mutated in a way they survived and thrived in a post-modern world.
The second instalment in ECWs new Pop Classics series does an excellent job contextualizing the origins of Leonardo, Donatello, Michelangelo and Raphael, following the trajectory of the various incarnations and permutations of their stories, and intelligently speculates upon their future . . . His analysis is intense yet refreshing, and always delivered with humour. National Post
By successfully drawing comparisons to Kafka, Rushdie, and Marvels X-Men, Rosenbaum, like Nayman withShowgirls, is able to state his case for the continued social relevance of the Teenage Mutant Ninja Turtles unapologetically and without a shred of irony. Quill & Quire
The highest praise I can give to Richard Rosenbaum is that while his book is quite educational and smartly written he does so in an enormously humorous style, during my first read through I just kept imagining the author and I sitting at a restaurant just chatting about characters that we loved very much. The Retroist
Raise Some Shell is a breath of fresh air as a substantial, accessible discussion of a major trend in pop culture. BleedingCool.com
It wasn't okay, it was AWESOME! And that's saying somethilS
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