Contemplating Corporate Marketing, Identity and Communication [Paperback]

Since the first International Corporate Identity Groups symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-level concepts, representing a new paradigm of thought.

Contemplating Corporate Marketing, Identity and Communication is a collection of papers and extended abstracts from the 12^thICIG symposium, presenting a variety of perspectives with a view towards stimulating debate about the advances in corporate marketing, identity and communication. The contributions in this volume examine critically the development of the field and focus for future research in order to encourage cutting-edge scholarship along with practitioner insights.

In a field characterized by paradoxes  unity and variety; integration and specialization  the aim is to integrate diverse practices to inspire a more sophisticated approach or theoretical framework. The papers in this volume are both challenging and distinctive.

1. Contemplating the Corporate Communications, Corporate Marketing and Identity Curricula - Celebrating 15 Years of the ICIG Symposium: 1994-2009 (Klement Podnar and John M.T. Balmer)  2. Weathervanes or Signposts? Constructs or Philosophy? Scrutinsing and Explicating Corporate Image, Corporate Identity, Corporate Communications, Corporate Reputation, Corporate Brands and Corporate Marketing (John M.T. Balmer)  3. Schools of Thought in Corporate Marketing  Traces and Future Perspectives (Joachim Kernstock and Tim Oliver Brexendorf)  4. The Missing Link in Corporate Marketing (Zlatko Jan1i1)  5. Corporate Social Responsibility and Corporate Identity: Potentials for Disciplinary Cross-Fertilizatil£Œ