Evidence clearly shows that organizations focusing on all stakeholders are far more successful in the long term than those driven only by maximizing shareholders return. Today’s economy demands businesses that create value, not only for shareholders but also for customers, employees and society as a whole. Doing so will help prevent organizations from drifting out of control and undergoing unpredictable fluctuations in value. This book shows how to create and deliver sustainable and measurable value through an organization. Creating Lasting Valueillustrates how to achieve lasting results by channeling efforts into three key areas. Using a wide array of international cast study material from Aravind to Zappos, it demonstrates how to:
-lead the value: mobilize energy, take ownership and set direction
-manage the value: make it happen and improve
-market the value: inspire others by showing and sharing and by living your brand
The successful organizations of the future will be those that can put these principles into practice: this books shows how.
This book is about the core of entrepreneurship! Creating Lasting Valueshows how important it is to create value for customers, employees, shareholders and society. The underlying philosophy in the book-creating breakthroughs by inspiring and creating people-is exactly what it's all about in these times. This book shows how exciting it is to create a brighter world with business, and realizes how to realize this. I admire the link between business practice and academic wisdom. Highly recommended, also for academic programs!
Firms that inspire enable individuals to collectively create new value for all stakeholders. This book provides inspiration and a clear framework to make this work in practice.
Creating Lasting Valuewill change the course of how companies thinkl³-
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