Perspectives on Framing [Paperback]

Language comprises a major mark of humans compared with other primates and is the main vehicle for social interaction. A major characteristic of any natural language is that the same communication, idea, or intention can be articulated in different waysin other words, the same message can be framed differently. The same medical treatment can be portrayed in terms chance of chance of success or chance of failure; energy reduction can be expressed in terms of savings per day or savings per year; and a task can be described as 80% completed or 20% uncompleted. In this book, contributors from a variety of disciplinespsychology, linguistics, marketing, political science, and medical decision makingcome together to better understand the mechanisms underlying framing effects and assess their impact on the communication process.

G. Keren, On the Definition and Possible Underpinnings of Framing Effects: A Brief Review and a Critical Evaluation. S. Sher, C.R.M. McKenzie, Levels of Information: A Framing Hierarchy. D. Soman, H.K. Ahn, Mental Accounting and Individual Welfare. C. Janiszewski, Too Many Views to Capture: Reference Set Effects in Human Judgment. L.M. Moxey, Mechanisms Underlying Linguistic Framing Effects. D.J. Hilton, Linguistic Polarity, Outcome Framing, and the Structure of Decision-Making: A Pragmatic Approach. Y. Schul, Alive or Not Dead: Implications for Framing From Research on Negations. M. W?nke, L. Reutner, Direction-of-Comparison Effects: How and Why Comparing Apples with Oranges is Different from Comparing Oranges With Apples. K.H. Teigen, When Frames Meet Realities: On the Perceived Correctness of Inaccurate Estimates. E.R. Igou, The When and Why of Risky Choice Framing Effects: A Constructive Processing Perspective. S. Moran, I. Ritov, Valence Framings in NegotiatiolÃ-