Television Style [Paperback]

Style matters. Television relies on stylesetting, lighting, videography, editing, and so onto set moods, hail viewers, construct meanings, build narratives, sell products, and shape information. Yet, to date, style has been the most understudied aspect of the medium. In this book, Jeremy G. Butler examines the meanings behind televisions stylstic conventions.

Television Style dissects how style signifies and what significance it has had in specific television contexts. Using hundreds of frame captures from television programs, Television Styledares to look closely at television. Miami Vice, ER, soap operas, sitcoms, and commercials, among other prototypical television texts, are deconstructed in an attempt to understand how style functions in television. Television Stylealso assays the state of style during an era of media convergence and the ostensible demise of network television.

This book is a much needed introduction to television style, and essential reading at a moment when the medium is undergoing radical transformation, perhaps even a stylistic renaissance.

Discover additional examples and resources on the companion website: www.tvstylebook.com.

Introduction: Dare We Look Closely at Television

1. Television and Zero-Degree Style

2. Stylistic Crossover in the Network Era: From Film to Television

3. The Persuasive Power of Style

4. Style in an Age of Media Convergence

5. Televisuality and the Resurrection of the Sitcom in the 2000s

'Television Stylecuts through the cultural and academic haze that still clouds television, providing scholars and students with an incisive, comprehensive, and much-needed study detailing the intricacies and nuances of television as an artform.' John T. Caldwell, UCLA, author of Productlãa