The Social License How to Keep Your Organization Legitimate [Paperback]

A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'Social License to Operate'. Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR.  PART I: INTRODUCTION 1. Macondo 2. The Social Licence 3. What's wrong with CSR? PART II: THE FOUNDATIONS 4. Legitimacy  Who Can and Who Cannot Have a Social Licence 5. Trust  Confidence in the Relationship with Those Affected 6. Consent  Granting Necessary Permissions for an Activity PART III: MAINTAINING THE SOCIAL LICENCE 7. Benefits  the Delivery of Sufficiently Positive Outcomes for All Concerned 8. Power, Knowledge and Participation  Equity Among All Parties 9. Transparency and Accountability  the Ability to Hold Parties Responsible 10. Prevention and Remedies  Protecting Victims and Ensuring Justice PART IV: WHAT NEXT? 11. Different Organizations and the Social Licence 12. A Basis for Partnership and Accountability 13. The Social Licence  a Prognosis

Provocative and challenging The Social License makes a compelling case for why companies must look to increase their positive social impact as an integral part of their core business strategies. - Paul Polman, CEO, Unilever plc

John Morrison has led significant initiatives on business and human rights over recent years. Now his book takes some of that collective experience and orders it conceptually in a way that is accessible and makes an important point about the social licence of corporations to operate. - Mary Robinson, former President of Ireland; United Nations Special Envoy on Climate Change

In this provocative book, John Morrison takes us beyond CSR into the realm of 'the social license' and how it is earned, and then all the way to the social contract on which any sustainable societal order ulC1