Relationship Management in Banking Principles and Practice [Paperback]

Endorsed by the Chartered Banker Institute as core reading for the Personal & Private Banking and Commercial Lending modules,Relationship Management in Bankingsupports and develops the need to be able to manage key customer relationships. The text considers the nature of commercial relationships and help the reader synthesise complex factors in order to develop a robust relationship management methodology. It will draw from bona fide case studies and examples that can demonstrate key relationship management concepts as well as bring learning to life and share examples of customers, good and bad, from a range of different sectors.

Through case studies and providing online updates to regulations,Relationship Management in Bankingconsiders how to critically analyze approaches to relationship management used for a variety of banking customer types and examine the impact of legislation, regulation, governance and technology on banking relationship management and customer acquisition and retention. Online supporting resources include a glossary and updates to regulation.

* Supports the Chartered Banker Institute's Personal & Private Banking and Commercial Lending modules requirements and helps to prepare for assessment; * Is written by banking sector experts with cutting-edge industry perspective, ideal to support students studying banking at undergraduate and postgraduate level; * Aids work-based learning and professional development with a highly practical and applied approach, bringing learning to life with activities to carry out in the workplace as well as case studies, further reading recommendations and definitions of key terms throughout; * Offers thought leadership on relationship management from expert authors with over 50 years of combined experience in the sector, endorsed by the Chartered Banker Institute; *Online resources: includes a glossary and updates to regulationEndorsed by the Chartered Banker InslC{