Media Studies The Essential Resource [Paperback]

Bringing together key writings with original textbook material, the second edition of Media Studies: The Essential Resourceexplains central perspectives and concepts within Media Studies. Readers are introduced to a range of writing on media topics promoting an understanding of the subject from both contemporary and historical perspectives.

The text is split into three parts covering Analysis and Perspectives, Media Audiences and Ecologies and Creativities.The key areas of study are discussed, with accessible readings from essential theoretical texts and fully supported with an author commentary. Theoretical perspectives are used to analyse contemporary media forms and activities direct students to interrogate readings further and apply their learning.

Encouraging critical and analytical study, Media Studies: The Essential Resourcehelps students to understand the main theories and theorists within Media Studies.

Introduction  Part 1: Analysis and Perspectives  1. Introduction  2. Images Analysis  3. Narrative as an Analytical Tool  4. The Role of Genre  5. Representation and Age  6. Realism and Documentary  7. Intertextuality  8. Ideology and Advertising  Part 2: Media Audiences  9. Encoding and Decoding  10. Researching Audiences  11. Ethnographic research  12. Audience Segmentation  13. Questioning Effects  14. Reality TV Audiences  15. Gendered Consumption  16. Fans  Part 3: Ecologies and Creativities  17. Introduction  18. Media in the Global Economy  19. Public Service Broadcasting  20. News Selection and Presentation  21. Regulation and the Press  22. Working in the Media  23. MedilÓn