Big Media, Big Money Cultural Texts and Political Economics [Paperback]

In Big Media, Big Money, Ronald Bettig and Jeanne Hall have brought their careers' worth of experience together to produce perhaps the single best exposition of the political economy of the media that I have seen. It is a thrilling, provocative, and highly original book that weaves issues like the commercialization of education into the narrative. I recommend it unconditionally for classroom use.Bettig and Hall have done it again! The second edition of Big Media, Big Money expands and updates the originals engaging overview of the American media system and its intermixture of new and traditional technologies. Big Media, Big Money explains how the concentration of ownership, the structure of media companies, and advertisers demands combine to limit what can be asked, said, or depicted in the media. Given the emphasis on what we can do from the grass roots to remedy this situation, this book is particularly relevant and timely.The new edition of Big Media, Big Money could not have come at a more important time. This may be the most important book written on the various ways in which power, capital, and politics combine to undermine the media saturated culture that is undoing any vestige of democratic values, identities, and hopes. But this is more than a powerful criticism of the media in its multiple variants, it is also a road map for citizens who want to fight back, who believe that a critical and informed formative culture is fundamental to any viable notion of democracy. Any one who wants to understand the both the destructive power and democratic possibilities of the media in today's world has to read this book.Big Media, Big Money is a lively and scathing critique of the contemporary communications industry. With three new chapters on the film industry, the music industry, and ad creep, the second edition takes a critical look at the ways that mass media and corporations shape our education, entertainment, and culture.Big Media, Big Money is a lively and sclãÇ