It's Not Just PR Public Relations in Society [Paperback]

In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions.

• Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector
• Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world
• Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles
• Balanced, well organized, and clearly written by two leading scholars

Acknowledgments viii

Introduction to the Second Edition 1

1 Does Society Need Public Relations? 4

2 Ethical Implications of Public Relations 36

3 Who Practices Public Relations? 60

4 Public Relations Influences Society 90

5 Shifting the View of Public Relations 123

References 141
Index 159

W. Timothy Coombs is Professor in the Nicholson School of Communication at the University of Central Florida.&#160; His books include the award-winning Ongoing Crisis Communication (2007) and Code Red in the Boardroom (2006).&#160; With Sherry J. Holladay, he is co-author of Managing Corporate Social Responsibility (Wiley-Blackwell, 2011) and <l“}