Publishers' WeeklycalledJane Butel's Southwestern Kitchen the bible of Southwest cooking.
Now fully revised and updated for a new generation of cooks, this very special Southwestern cookbook from the author ofHotter Than Hellincludes authentic family recipes and innovative dishes using traditional ingredients. Recipes feature the basic techniques for preparing everything from quesadillas and salsas to chilis and tamales. All the recipes are filled with the spice and flavor of the Southwest.
- Review copy mailing to influencers and media- Social Media Campaign and Promoted Posts- Promotion in Turner Publishing #FreeBookFriday giveaway Eblast to 90,000 subscribers for giveaway and fulfillment through online etailer- E-mail, e-newsletter, and online marketing campaign
Owner of Jane Butels Southwest Cooking School, voted Best in the US by several agencies including Bon Appetit Magazine. (active alumni of 3,000)
Jane Butel: is the author of 22 cookbooks with six million copies sold and five bestsellers.
Runs www.janebutelcooking.com with over 10,000 views per month. E-newsletter5,000 opt-in subscribers
Owner of Pecos Valley Spice Co. (PVSC) sells spices and gift sets via direct mail, department stores and gourmet storestreasured source of pure SW chiles and ingredients.
Former Les Dames DEscoffier Board Member
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