This book addresses the role of communication in cultural change efforts within organizations, especially during periods of transition, mergers, technological innovations and globalization.This book addresses the role of communication in cultural change efforts within organizations, especially during periods of transition, mergers, technological innovations and globalization.Introduction Managing Hearts, Minds and Souls Assessing and Changing Organizational Culture Vision and Cultural Development Guiding Interpretations and the Art of Framing Employee Participation and Cultural Change The Ethics of Cultural Control and Organizational Change Culture and Technological Change Managing Culture through Transition Periods Managing Culture in Multinational Organizations Putting a Change Process Together