Lessons on Profiting from Diversity [Hardcover]

Shows the strong business case for diversity and the deleterious effects of not allowing diversity to take root in organizations by providing a?fascinating insight into the case for gender diversity in the professional services, marketing and digital arenas, and the way in which a diversity mindset can be fostered in organizations.Introduction and Overview; G.Moss PART I: DIVERSITY IN GENERAL Diversity and Webdesign; G.Moss PART II: AGE Age and Grey Entrepreneurship; L.Watkins-Mathys Digital Communications and Older Groups: an Anglo-French Comparison; H.Mullen, G.Moss? & C.Wulf PART III: PERSONALITY Adapting Communications Styles to the Needs of the Market; H.Buchanan PART IV: GENDER Transforming a White, Masculine Organisational Culture; I.Dodds Maximising the Effectiveness of Advertising for Female Markets; T.Jordan Breaking the Glass Ceiling in the Professional Services Sector: Insights into the Legal, Accountancy, dDesign and IT Sectors; G.Moss Profiting from Diversity in the Banking Sector; I.Maque, A.Becuwe, I.Prim-Allaz? & A.Garnier PART V: DISABILITY Deaf People in the Workplace; M.HershAUDREY BECUWE Assistant Professor at the University of Limoges, FranceHOLLY BUCHANAN Owner of Buchanan MarketingIAN DODDS Ian Dodds Consulting (IDC) and The FutureWork InstituteALICE GARNIER PHD Student in Strategy, at the University of Lyon/Coactis Research Center, FranceMARION HERSH Senior Lecturer in Bioengineering, the University of Glasgow, UKTHOMAS J JORDAN Chairman and Chief Creative Officer of HY ConnectISABELLE MAQUE Assistant Professor at the University of Poitiers, FranceHILARY MULLEN Senior Lecturer, Department for New Media and Technologies, Buckinghamshire New University, UKISABELLE PRIM-ALLAZ Assistant Professor at the University of Lyon/Coactis Research Center, University of Lyon, FranceLORRAINE WATKINS-MATHYS Head of School for the School of Applied Management and Law, Buckinghamshire New University, UKCATHARINA WULF Paris School of Business, France