This book provides truly new insights into the seemingly elusive concept of luxury and it does so using a compact and convenient format.
More precisely, it condenses the authors' groundbreaking book on Luxury: Marketing & Management - which has become a standard textbook on luxury and is used in Universities around the world - into easy to digest pieces of knowledge, yet maintains the essence of the full-fledged original. Thus, the Essentials provide the best format for people on the go yet provide a comprehensive entry into this fascinating world of luxury with its most unique products, ideas and challenges for consumers, managers and also scientists.?
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This is what the world's leading experts on luxury say about the authors' book Luxury: Marketing & Management :?
- The book Luxury: Marketing & Management will be of considerable interest to both managers and academics seeking to understand and manage luxury goods in the 21st Century. Prof. Dr. David B. Montgomery, Stanford University & former Dean, Singapore Management University?
- This new and interesting research provides insight into the unique world of luxury and I have no doubt will prove a fascinating read for consumers and managers. Rolls-Royce Motor Cars has been at the pinnacle of automotive luxury for over 100 years and it is enlightening to see scientific research on the industry. Torsten M?ller-?tv?s, CEO Rolls-Royce Motor Cars Ltd?
- This book provides a large coverage of research on luxury, combined with new practical approaches, such how to analyze the luxury potential of a category on the basis of the price differentials. Very enlightening reading for managers and consumers alike. Prof. Dr. Gilles Laurent, HEC Paris?
- Many asked me in the course of the year what is the essence of luxury, and there is in my opinion a one world answer to this: luxury is purló+
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