Making Innovation Pay People Who Turn IP Into Shareholder Value [Hardcover]

Many companies and executives talk about patents, but few can demonstrate significant returns from them. Who are the elite companies and managers that have created wealth and profit from IP rights, and how have they done it? What do they advise others do to achieve higher profit margins, better returns on costly R&D, and increased shareholder value? This reader-friendly book focuses on ten companies and managers/advisors who have successfully implemented wealth-generating patent programs--and shows you how you can do it too.Acknowledgments.

Foreword by Kevin Rivette, author of Rembrandts in the Attic.

Introduction.

Chapter 1. Roadblocks and Building Blocks (B. Berman).

Worthy Opponents.

Distinguishing Patent Trolls from Independent Asserters.

High-Stakes Poker.

A Double Standard for IP Assets.

Tolls,Trolls, and U-Turns.

Chapter 2. Turning a Patent Portfolio Into a Profit Center (M. Phelps).

Prof ile: Hail to the Chief IP Of f icer.

ThinkPad®: The Licensing Story.

A Virtuous Circle.

Four Keys to an Ef fective Licensing Program.

Innovative Uses for Innovation Rights.

Chapter 3. Seeing Through the Illusion of Exclusion (D. McCurdy).

Profile: Purveyor of Quality.

IP on the Radar Screen.

Gaining Competitive Advantage.

IBM Leads the Way.

Timing the License.

Knowing WhatYou Have.

Masterpieces Hang in Museums, Not in Attics.

Emerging Models.

Chapter 4. On Patent Trolls and Other Myths (A. Poltorak).

Prof ile: Knight in Shininl#