Management by Missions [Paperback]

Management by Missions is the idea of distributing the corporate mission to all levels of a company. The corporate mission is then made operational through objectives, which have no value in themselves, but are vital as a means to fulfil the mission. This new management philosophy ensures better performance in all levels of the organization.Acknowledgments? Foreword??? PART I: MYTHS AND REALITIES OF MANAGEMENT Is there a link between Corporate Culture and Profit?? Different ways of Understanding an Organization What are Companies for?? PART II: IN SEARCH OF CORPORATE CULTURE Cultural Problems Today What is a Company's Mission? The Values of a Balanced Culture PART III: TOWARDS A NEW MANAGEMENT MODEL The Mission Chart Mission Management Tools Mission-driven Leadership PART IV: CASE STUDY Sony Spain; The Implementation Afterword Bibliography

'Mission' and 'values' are all too often things stuck on a wall or on small plaques or cards. In this book, leaders will learn why mission and values are important for organizational success and, more importantly, how to implement mission-driven leadership. Filled with examples and practical ideas, Management by Missions will help turn ideas and concepts into practical reality. -Jeffrey Pfeffer, Professor of Organizational Behavior, Stanford University and author of 'What Were They Thinking? Unconventional Wisdom About Management'

'Changing the culture of a large organization, though fun, is ultimately complicated and challenging. Resistance is just a natural human reaction to any kind of major change, especially when you are already No. 1 in the marketplace. Management by Missions gave us a solid framework for developing our people and truly transforming the culture of our company.' -Pedro V. Navarrete, Managing Director. SONY Espa?a, SA

PABLO CARDONA is a Full Professor of Managing People in Organizations at IESE Business School. He has an MBA from IESE and a PhD from UCLA. He has been teachil#.