Management and Creativity From Creative Industries to Creative Management [Paperback]

• Challenges the stereotypical opposition between ‘creatives’ and ‘suits’.
  
• Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.
  
• Draws on the practical experience of individuals working in the creative industries.
  
• Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.

Acknowledgements.

Introduction: Creativity and the Creative Industries.

1. Defining Creativity.

A Tale of Two Corridors.

What Is Creativity?.

What Creativity Is Not.

Case Study: A Vision in a Dream?.

Mapping the Great Divide: From Education to the Workplace.

The Mythology of Genius.

Case Study: The Genius and the Water-carrier.

False Profits: The Creative Industries.

2. From Individuals to Processes: Creative Teams and Innovation.

From Individuals to Teams.

Innovation and Teams.

Beyond Specialization: Creative Work in the Creative Industries.

Playing Many Parts: Creative Roles in the Creative Industries.

Case Study: Repositioning Creativity in Advertising.

Growing the Creative Team: Familiarization or Specialization?.

Managing the Creative Team.

Creative Tension and the Need for Trust.

Creative Teamsló,