Management Mistakes and Successes [Paperback]

Hartley’s casebook is rich in content with easy to read case studies that are well suited for business professionals. They’ll learn every key aspect of management, from performance and crisises; to mergers and acquisitions. The tenth edition presents more new case studies to illustrate management concepts. These include Google’s entrepreneurial strategy, Procter and Gamble, Starbucks, and more. Recent business failures and successes are also examined in a way that offers practical insights and strategic principles. By focusing on the mistakes and successes, this book helps business professionals learn how to become great business leaders.Preface.

About the Author.

Chapter 1 Introduction.

PART I PLAYERS IN A TIME OF ECONOMIC CRISIS.

Chapter 2 Walmart—A Winner.

Chapter 3 Procter & Gamble: An Old Strategy Is Found Wanting.

PART II GREAT COMEBACKS.

Chapter 4 Continental Airlines: Salvaging from the Ashes.

Chapter 5 Harley-Davidson: A Long-Overdue Revival.

Chapter 6 IBM: A Fading Giant Rejuvenates.

PART III ENTREPRENURIAL ADVENTURES.

Chapter 7 Google—An Entrepreneurial Juggernaut.

Chapter 8 Starbucks—A Paragon of Growth and Employee Benefits Faces Storm Clouds.

PART IV PLANNING.

Chapter 9 Euro Disney: Bungling a Successful Format.

Chapter 10 Boeing: Miscalculations on a Worldwide Scale.

Chapter 11 Vanguard: Success in Taking the Road Less Traveled.

PART V LEADERSHIP AND EXECUTION.

Chapter 12 Hewlett-Packard Under Carly Fiorina, and After Her.

Chapter 13 Southwest Ailã