Management of Multinational Companies A French Perspective [Hardcover]

Offers an innovative perspective of managerial practices adopted by multinational companies. The authors examine the challenges they face in the global environment, headquarters-subsidiaries relationships as well as partnerships and networks they form across the world.List of Tables List of Figures List of Boxes Preface; A.Rugman Acknowledgements Notes on Contributors Introduction PART INew Challenges of Multinational Companies in a Rapidly Changing Global Environment MNCs in the Global Economy; U.Mayrhofer Growth Opportunities for French MNCs in Emerging Markets (BRIC); C.Mercier-Suissa Internationalization Strategies of MNCs in the Wine Industry; C.Pivot The Governance of MNCs: Continuity or Breakdown?; F.Roth Impact of Credit Rating on Strategies of MNCs; C.Faverjon & F.Lantin PART IIThe Complexity of Internal Management: Headquarters-subsidiaries Relationships Establishing Foreign Subsidiaries: The Accor Group; E.Moalla & L.Chalen?on The Legal Framework of the Relationship between Headquarters and Subsidiaries in MNCs; J-B.Cartier & C.Melin Innovation Processes in MNCs: The Case of Groupe SEB; L.Arzumanyan & C.Melin Creating an Observatory of International Managerial Professions; J.Rive & P.M.Collin International Mobility: An Opportunity for Managers to Acquire and Transfer Competencies; P.Berthier & A.Roger PART IIIManagement of Multiple Partnerships Formed by Multinational Companies How do MNCs Manage Successful Partnerships?; E.Moalla & D.Triki Managing Alliances of MNCs: Does National Culture Matter?; Y-F.Livian The Construction of Networks by MNCs: An Analysis of the Banking Sector; P.M.Collin Partnerships between French MNCs and Chinese Companies: Win-win Relationships?; M.Rais & S.Lin Implementing Corporate Social Responsibility in MNCs: Google Incorporated; A.P.P?ndrich & S.Mercuri Conclusion GlossaryLUSINE ARZUMANYAN Assistant Professor of Management at IAE Lyon (Institut d'Administration des Entreprises, School of MalƒÀ