Retail buying covers broad areas such as organization of retail establishments, distribution, roles of buying groups, planning and control, choosing vendors, negotiation, pricing, and selling of goods and services to the consumer. This text offers detailed and up-to-date coverage of retail buying, promoting smart decision making in today's complex global marketplace.Preface.
Chapter 1: An Overview of Retail Buying.
Chapter 2: The Roles of Buying Groups.
Chapter 3: Understanding the Consumer.
Chapter 4: Merchandise Assortments.
Chapter 5: Planning and Control.
Chapter 6: Technology and Internet Commerce in Retailing.
Chapter 7: Choosing Vendors.
Chapter 8: International Vendors.
Chapter 9: Translating Plans into Purchases.
Chapter 10: Negotiating the Buy.
Chapter 11: The Buyer’s Order and Vendor Relations.
Chapter 12: Pricing and Selling.
Glossary.
Index.
R. Patrick Cash and Chris Thomas are the authors of Management of Retail Buying, published by Wiley.
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