Managerial Economics Analysis, Problems, Cases [Paperback]

Truett and Truett's Eighth Edition shows how to use economic analysis to solve problems and make effective decisions in the complex world of business. The highly successful problem-solving approach, clear and accurate presentation of economic theory, and outstanding cases combine to make the best presentation of managerial economics yet.

• Walks readers step by step through specific types of problems, including elasticity calculations, cost minimization, and profit maximization.
• Shows how real-world firms have addressed issues discussed in the book.
• Emphasizes the global aspects of managerial economics and its application in the international marketplace.

PART 1: THE FIRM AND ITS ENVIRONMENT.

1. Introduction, Basic Principles, and Methodology.

2. Revenue of the Firm.

3. Demand Analysis and Estimation.

4. Economic Forecasting.

PART 2: PRODUCTION, COST, AND PROFIT MAXIMIZATION.

5. Production Analysis.

6. Cost of Production.

7. Profit Analysis of the Firm.

PART 3: MARKETS AND THE BEHAVIOR OF THE FIRM.

8. Perfect Competition and Monopoly: the Limiting Cases.

9. Monopolistic Competition and Oligopoly.

10. Games, Information, and Strategy.

11. Topics in Pricing and Profit Analysis.

12. Factor Markets and Profit-Maximizing Employment of Variable Inputs.

PART 4: ANALYSIS OF PROJECT DECISIONS.

13. Fundamentals of Project Evaluation.

14. Risk in Project Analysis.

PART 5: THE FIRM AND THE PUBLIC SECTOR.

15. Economics of Public Sector Decisions.

16. Legal and Regulatory Environment of the Firm.

Index.

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