Managing Innovation, Design and Creativity [Paperback]

Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity, 2nd Edition brings these three strands together in a discussion built around a collection of up-to-date case studies.Introduction

Chapter I What are innovation, creativity and design?

Innovation

Creativity

Design

Reading suggestions:

Some useful websites

Chapter II Innovation = creativity & commercialisation

Case Study 1 BBC’s ‘Walking with dinosaurs

Appendix I Meet the Dinosaurs

Appendix II Stages of the animation process

Appendix III Excerpt from Brand Guide

Appendix IV Awards as of 30^th October 2001

Chapter III Structured processes for developing new products

The evolution of the new product development process

The Stage-Gate Process

Development Funnel and Product Portfolio Management

The role of the project leader

Reading suggestions:

Some useful websites:

Chapter IV A note on globalisation

Myth or Reality?

Definitions

Enablers and drivers of Glol£µ