The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world. The book is strongly focused on applicability and combines long standing best practice principles with innovative approaches for staying ahead. It systematically discusses competences needed in each of the key functional areas in the media companies drawing on examples from all main media sectors.
ADVISORY BOARD.
ABOUT THE AUTHORS.
PREFACE.
ACKNOWLEDGEMENTS.
CHAPTER 1: Introduction.
Media: One or Many Industries?
Current State of the Industry.
Focus and Scope of the Book.
CHAPTER 2: Rebalancing the Media Value Chain.
Current Practices Mostly Historically Grown.
Fundamental Changes Still Ahead.
Consequences for the Management of Media Companies.
Is a Fundamental Rethink of Future Business Models Needed?
Key Takeaways.
Case Study: The Welt Group: Creating New Business Models For News Provision.
Case Study: Hubert Burda Media: In Search of New Digital Business Models.
Case Study: Mediaset: From Focused Broadcaster to Value Chain Operator.
CHAPTER 3: Creating and Leveraging Innovative Content.
Future Role of (Blockbuster) Content.
Should Content be Redefined?
Management of the Content Generation Process.
Peer Production, User-generated Content and Co-creation.
Key Takeaways.
Case Study: Endemol: DiversifyinglCÜ
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