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Managing Product Development [Hardcover]

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  • Category: Books (Business & Economics)
  • ISBN-10:  0195074386
  • ISBN-10:  0195074386
  • ISBN-13:  9780195074383
  • ISBN-13:  9780195074383
  • Publisher:  Oxford University Press
  • Publisher:  Oxford University Press
  • Pages:  320
  • Pages:  320
  • Binding:  Hardcover
  • Binding:  Hardcover
  • Pub Date:  01-Jul-1996
  • Pub Date:  01-Jul-1996
  • SKU:  0195074386-11-MPOD
  • SKU:  0195074386-11-MPOD
  • Item ID: 100825606
  • Seller: ShopSpell
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  • Delivery by: Jul 02 to Jul 04
  • Notes: Brand New Book. Order Now.
This book brings together the work of leading international researchers in the field of product innovation and development and provides a comprehensive range of studies in successful product development in different industries. It will be indispensable reading for academics in the field of innovation and technology management, and for professionals in industry responsible for product development.

Contributors
1. Introduction: Managing Product Development,Toshihiro Nishiguchi
I. Broad Perspectives of Product Development
2. New Product Development Effectiveness: A Triadic Comparison in the Information-Technology Industry,Yves Doz
3. The Social Bases of Industrial Innovation and Product Development,Marc Maurice
4. International Product Development of Japanese Firms: Product Group Coherence and Internal Isomorphism Matrix,Kiyonori Sakakibara, D. Eleanor Westney, and Masaru Kosaka
II. Automobile Development
5. Strategy, Structure, and Performance in Product Development: Observations from the Auto Industry,Michael A. Cusumano and Kentaro Nobeoka
6. External Integration in Product Development,Takahiro Fujimoto, Marco Iansiti, and Kim B. Clark
III. Supplier Involvement
7. Incentives for Supplier Participation in Product Development: Evidence from the U.S. Auto Industry,Susan Helper
8. Is Technical Innovation All? A Hidden Meaning of Social Relationships Behind Product Development Stage in the Japanese Automotive Industry,Shoichiro Sei
9. Suppliers' Process Innovation: Understated Aspects of Japanese Industrial Sourcing,Toshihiro Nishiguchi and Masayoshi Ikeda
IV. Industry Specificities
10. Magic Bullets and Patent Wars: New Product Development and the Evolution of the Biotechnology Industry,Walter W. Powell and Peter Brantley
11. Product Development Capability as a Stl3
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