Managing the Public's Trust in Non-profit Organizations [Paperback]

Globally there is growing concern over charities abilities to raise funds. This is of concern to both charity organizations and policy makers. One of the key factors that determine the publics willingness to provide funds (to donate) is trust in both specific charity organizations and the sector in general. A significant amount of research?from a number of disciplines has pointed to ways in which the publics trust can be generated and maintained. Bring this research into a single source will provide a valuable guide for both individual charity organizations and policy makers.Trust and Donating Money.- Understanding your Donor's Trust in your Charity.- Improving Charity Efficiency and Accountability in Order to Develop a foundation to Build transactional Trust.- Communication: Delivering Information to Donors.- Dealing with Trust Violation Events.- Summary and Conclusions.

Christopher D. B. Burt is an Associate Professor of Industrial and Organizational Psychology at the University of Canterbury, New Zealand.?His research focuses on trust, including the relationship between trust and donating, trust employee safety, developing safety-specific trust in new recruits and the influence of trust on voicing behavior.?He has published over 70 journal papers.

For charitable organizations seeking relationships with donors, trust is as critical a factor as reputation. Simply put, people are reluctant to give if they can't be sure of where their money is going. Building trust is fast becoming recognized as a key not only to attracting donors, but to keeping them as well.?

Managing the Publics Trust in Non-Profit Organizations analyzes the intricate psychological processes behind trust and philanthropy and applies this knowledge to best-practice guidelines for nonprofits. This monograph explores cognitive, affective, societal, and other contexts for trust, and how these influence giving in the slCß